This time we have invited in a heading «New players» of representatives of salon "Диалора" which has opened in Vladimir literally two months ago. Now record goes to salon for weeks forward. Those who yet did not become clients of salon, go «on excursion» - to look at ­ an imposing interior. And the experts, once refused to work in «Диалоре», wish to get now here. The secret of so successful start is simple: owners of the enterprise built it with observance of all business technologies. Here that owners of salon Alexey and Svetlana Potepalovy and their old partner - managing director Natalia Moiseyev have told.

Spouses Potepalovy: Our family ­ business has begun in 90th years, when we (Alexey-engineer the builder, and Svetlana - the director of a kindergarten. A comment ред.) became shuttles,­  carried clothes from Turkey. In due course we had a textile business have started ­ to sew portieres and other accessories for hotels. Then we have become interested ­ in cosmetics and have concluded the franchise contract on trade in production of very known French mark. When we had a premise, we wished to open in it the salon working on this mark, but foreign partners did not like a place. It has appeared ­ that case when there would be no happiness, yes the misfortune has helped.

We have decided to open charitable ­ salon of a class lux equipped on last fashion. And as ­ several years ago we have started to write out ­ magazine Les Nouvelles Esthetiques (not reflecting at all seriously about own salon,­  and it is simple "for the sake of art"), representation about the good enterprise at us was already generated.

Work has begun with ­ space planning­. We some times tried to distribute rationally ours 165 sq. m, but the percent of the non-working areas each time remained too big. Then we have addressed for the help in the Moscow consulting company, and in its project of the non-working areas it has appeared less for 10 percent! And though premises not so big, we managed to organise not only all necessary offices, but also a room at a sun deck for performance of peelings, and even boxing for processing and sterilisation of tools. For employees ­ there is a dining room, and coffee and свежевыжа­тые juice for clients prepares on separate ­ kitchen.

Natalia Moiseyev: When typed ­ the personnel, still there were civil work, ­ therefore to competitors showed ­ the computer version of the design project. Potential employees, looking at so inconceivable ­ beauty for Vladimir,­ mistrustfully swung heads: a pier, on a picture that is possible also not ­to draw but how will be in practice? It was necessary ­ to convince the big work ­ experts who have especially attracted ­ to us, that it not simply beautiful picture.

In general, a personnel set in a province ­ - a separate theme. Vladimir - a city small, the population - all 350 thousand. To guide beauty at us it is possible in two salons ­and set of the usual hairdressing salons ­ working till 19 o'clock. Shots deliver technical training college (hairdressers ­ and «ногтевики»), medical school (cosmeticians­) and Ivanovo мединститут (doctors-dermatologi). Those who has already taken place as the professional, are arranged according to ­ the representations about ­ business. Cosmeticians, having got group of devoted clients, prefer ­ to work at home. With hairdressers it is even more difficult: being employed, they, as a matter of fact, simply rent an armchair at the owner.

    At selection of employees we ­ should destroy the system which has settled in a city of relations between owners, masters and clients - we offered work in a command and the new form ­ of charge of wages. It caused in many at the best mistrust. To involve the attracted masters,­  we have made a compromise. Have to begin with established the worthy fixed salary. Some hairdresser's stars agreed to work on us precisely for 150 thousand roubles a month. In total on search of employees half a year has left almost. Now in collective - 22 persons, all are issued under the work record card.

Spouses Potepalovy: We consider, that we almost managed to create in ­ a country town capital on a set of services and a degree of service salon. Building, furnish, ­ the equipment have managed in 250 thousand euro, and 30 % of investments have gone on creation the client-focused of service. It affects and a lay-out of premises (for example, sinks "are cut" from the basic ­ hairdresser's hall), and on ­ equipment selection ­(the vertical sun deck has elements of fitness and the bottom ­ vibrating platform), and on equipment ­ of workplaces of managers (they use ­ not usual phone, and special гарнитурой, allowing practically instantly to answer calls of clients and easy to keep record). The salon is opened from 8 o'clock till 22 o'clock. By the way, cost of services ­ practically does not differ from quotations of other salons. Anyway while.

Some words about how we have spent solemn opening. Probably, for a city it was a small cultural shock. At us two wonderful violinists all the evening long played, elegant visitors have come many, the whole program of acquaintance of the future clients with salon, masters ­ and services has been thought over­. And still we have organised prize-winning lotteries and a buffet table.